April, 2008

Doing Business with an advertising agency

April 30th, 2008

Believe it or not Brisbane has its fair share of successful advertising agencies, but will they put your business on the map where your potential customers are.

If an Advertising Agency does its job right, they will build interest and create excitement in and for your business. Leaving it up to you to do what you do best and turn leads into happy satisfied customers, whilst increasing your business profits. It’s all about his planning, executing and managing an effective advertising campaign.

Each day we are bombarded by hundreds or thousands of advertising messages, we tune most of these messages out. The Advertising agencies job is to get your message heard, remembered, and acted upon by your prospective customers. They make you stand out in a crowded market place.

Advertising agencies find you the largest concentration of people who want what your business is selling; they develop a USP (unique selling proposition) that you can take to that market. Then set about telling your story in a way that it has never been told before.

In the process taking your message to places and markets it’s never been before.

Typical questions asked by many businesses include:

  • Why do I need help from an advertising agency?
  • I’m told Advertising agencies are expensive with big retainer fees or minimum monthly spends?
  • I’m only a small business; don’t they deal only with Big Businesses?
  • I can write my own ad?
  • I can place an ad?

The simple fact is most businesses can do with assistance from an advertising agency.

When choosing the advertising agency to look after your need, it is best to talk to a few to see if they fit your needs and you fit with there talents. Do not let there portfolio be a major factor in the selection criteria. You want an advertising agency that fresh ideas and a brand new perspective for your business. You do not want a “one size fits all” or “cookie-cutter” approach to your marketing and image. You need an advertising Agency that will take the time to learn about your Business & Industry, Building a program that will give you long business and Profit growth.

Top Growth Brisbane Suburbs

April 16th, 2008

In the latest research 3 Brisbane suburbs have made the top 50 Australian growth suburbs.

Fig Tree Pocket in the leafy western suburbs chimed in at number 12, with 54 properties sold in the last 12 months at a median price (1/2 above, and 1/2 below) of $850,000.00. This represented a 12 month growth of nearly 44%.

Highgate Hill in the inner southern suburbs was number 23, with 55 sales at a medium of $781,000.00. This represented a 12 month growth of nearly 39%.

Wacol in the south Western corridor was number 35, with 27 sales at a medium of $295,000.00. This represented a 12 month growth of nearly 38%.

Interestingly the rental rates only rose by between 2% and 4.5%.

Overall Brisbane prices rose over the past 12 months and continue to do so, with the market seeing house listing prices that are both excessive to what there current value is and staying on the market for long periods of time. In the interest rate squeezed areas property listing prices are sometimes showing as ridiculously low for a fast sale. Which is having an effect on neighbouring prices.

food for thought

April 14th, 2008

I saw a sign on the side of the road today, “Wanted Junior Pizza Makers”

Are not all pizza makers in pizza chains Juniors? If so how young is a junior Pizza maker. When s a pizza maker not a junior?

Whats next “junior Pizza Delivery riders” delivering your pizza on a push bike (or skateboard)?